Marketing Aptitude for Bank Clerk/ PO/ Specialist Officer Exam
ISBN : 9789385846038
Publisher: Disha Publication
Marketing Aptitude for Bank PO/Specialist Officer/Clerk Exam is a comprehensive book for those who aspire to excel in SBI PO/Clerk/Specialist Officer/IBPS Specialist Officers Exams.
The book contains 18 chapters and each chapter provides theory covering different aspects of Marketing that is asked in the exam.
At the end of each chapter, 2 exercises are provided. The first exercise is based on previous year questions, based on that particular chapter, asked in the various exams.
The second exercise consists of practice questions.
The book also contains 5 Practice Sets designed exactly as per the pattern to boost the confidence of the students.
The book covers 1150+ useful questions for Marketing Aptitude.
In this book, complete preparation material for Marketing Aptitude has been provided which will help you crack the exams.
Table of Contents
1. Fundamentals of Marketing
2. Scope of Marketing
3. Core Concepts of Marketing
4. Marketing Environment
5. Marketing Mix
6. Marketing Process and Marketing Plan
7. New Product Development and Product Life Cycle
8. Market Research
9. Marketing Channels
10. Customer Relationship Management
11. Consumer Behaviour
12. Branding, Packaging and Labelling
14. Managing Mass Communications: Advertising, Sales
Promotions, Events, Experiences and Public Relations
15. Managing Personal Communications: Direct and Interactive
Marketing, Word of Mouth and Personal Selling
16. Modern Marketing Trends
17. Bank Marketing
Practice SetsPRACTICE SETS
1. PRACTICE SET-1
2. PRACTICE SET-2
3. PRACTICE SET-3
4. PRACTICE SET-4
5. PRACTICE SET-5